Aug 1, 2022
Watch Here: https://youtu.be/1F0o04eDx1c
WHY ARE VALUE ADDS SUPERIOR TO DISCOUNTS?
On this episode we are joined by Marco Torres. Marco is a serial entrepreneur who began his entreneurial experience at the age of 9. Marco shares his knowledges gained from building multiple businesses, losing it all and reinventing himself. On this episode we discuss:
Leveraging relationships
Losing everything and bouncing back
The Marketing Boost Model
For places to listen, places to connect on social media, to be a guest, collaborate with or sponsor DTE visit: https://linktr.ee/DisruptTheEveryday
Marco’s website: https://marketingboost.com/
Marco’s YouTube: https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA
About Marco
Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Groups combined are home to more than 80,000 active business owners who are raking in sales with his advice and amazingly affordable travel incentive subscription program.
He was recently interviewed on Entrepreneurs on Fire with John Lee
Dumas about Value Add Incentives vs Discounting Prices. He is
the Co-Founder of Marketingboost.com. He has taught thousands of
entrepreneurs how to Improve Sales & Marketing.
Marco Torres has been an entrepreneur since age 9 when
he started his first business as a paperboy. By the age of 12, he
had the biggest paper route in San Juan Puerto Rico where he grew
up and was featured on the front page of the newspaper for his
accomplishment.
Born in San Antonio Texas from Mexican heritage Marco inherited the
spirit of adventure from his parents. His dad Charlie was
transferred with General Electric GECC, to San Juan Puerto Rico to
take over the Caribbean market. His parents packed up and left
their home and family to move across the sea to the small island of
Puerto Rico in the 1960s. That set the stage for Marco to grow up
with the spirit of adventure and entrepreneurship.
After a year or so of college, Marco decided he wanted a different
path and convinced the family to open Mexican Restaurants on the
island. In 5 years between him, his brother David and Mom Sonia
they had 5 restaurants in Puerto Rico, St Thomas, St Croix.
USVI.
Marco then went on to open an after-hours nightclub, in San Juan,
by the age of 23.
He later moved to Florida to bring up his young family and ended up
in the travel industry running telesales and marketing for a big
private corporation. He developed the internet marketing strategies
in the late 1990s and early 2000s that brought in nearly a Billion
dollars over 8 years for this company before branching out with
some new partnerships to launch Bookvip.com in late 2008
He and his partners grew the fastest growing travel company in
North America from 2010 to 2020 with Bookvip.com. One of the early
challenges for bookvip was the need for reviews and video
testimonials so they created their own travel incentives to reward
travelers to film a selfie video from the resort’s pool, beach, or
other backdrop and publish them bragging about Bookvip and the
resort they were staying at. This turned out to be hugely
successful and before long they were leveraging tens of thousands
of video testimonials on their website and reaching sales of 250
million with over 1 million travelers to date.
The light went off in Marco’s head as this travel incentive idea
could be a stand-alone business that they could offer to other
small businesses which eventually became what Marketingboost.com is
today.
Marco aka “Capt. Marco” (the avid sailor) now spends most of his
working time helping small and medium-sized businesses boost sales,
and improve conversion rates without spending more money with the
use of the Travel incentives his firm provides with a low-cost
subscription model starting at only $37 a month.
He and his partners have revolutionized the incentive industry by
making a complimentary hotel stay certificates from 3 to 7 nights
in over 125 worldwide destinations, plus hotel savings cards, and
restaurant vouchers incredibly affordable, allowing the small
business to stand out from the crowd and compete with the big
boys.